BRinging the story to life
At Ammonite, design is not just visual it’s 360-degree experiential. Our design capacity spans concept to execution, fusing artistry, innovation, and engineering to shape environments that inspire.
We specialise in crafting fully immersive worlds; from richly traditional West End Theatre stages to dynamic arena presentations, mass-spectator sports ceremonies, multi-sensory experience trails and all manner of interactive installations.
Across all our Design domains we work to an approach that is holistic and collaborative. We design for the complex guest demands of today, helping creating the intimate connections with audiences that resonate throughout social media and digital marketing, keeping potential audiences invested before, during and after a performance.
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- Theatre
Ammonite was built upon the foundations of more than a decade and a half's work creating some of the biggest shows across the West End, Broadway and the largest of international touring circuits. Theatre is our natural home and from where we have shared the very best know-how and creative magic with so many other projects and events. Ammonite remain a major production studio for commercial theatre in London and offer Scenic, Staging, Lighting, Sound and Video design to productions large and small. Ammonite Design now has a project portfolio that spans many separate initiatives;
- Large-scale immersive events
Stadium ceremonies, fan zones, and interactive public and ticketed festivals and events. We offer full-service Design or can complement existing teams and workflows to offer outstanding creativity, engineered ideas and a range of individual expertise across all genres of performance and presentation. - New paradigms for engaging audiences in traditional West End/Broadway theatres with unrivalled experience in automated staging, large-scale prop design and video engineering.
- Digital media environments
Real-time data-driven screen architecture, AI-powered graphics, projection mapping, and live broadcast integration. - Interactive installations
Kinetic structures, sound- and motion-responsive features, wearable technology, and sensory touchpoints (scent, sound, light). - Audience journeys
Portal-based trails, bespoke pathways, dwell-time planning, and emotionally resonant storytelling structures across indoor and outdoor venues. - Sustainable scenography
Demountable, low-carbon structures designed with circularity, low energy infrastructure, and reduced-impact touring in mind.